March of Dimes: It’s Not Fine

“You’ll be fine,” is a phrase expecting mothers hear repeatedly, but too often these women and their children aren’t fine at all. Our goal was to inspire others to stand with March of Dimes by sharing these testimonials of real loss though our multidimensional public awareness campaign.

With collateral spanning print, out of home, digital platforms, and broadcast video content that had an extended run on Bravo, we were able to help the public understand the severity of this health crisis.