Surin Bridge

Joe Nimble: Running Above Reason

There’s an exact science to Joe Nimble shoes, but the people who wear them regularly defy logic with their love of running. So when the brand needed to launch their small, but beloved, footwear company into a new stratosphere, it was crucial to connect authentically with the ultramarathon runners and extreme athletes most loyal to them.

The final product was a full branding suite with comprehensive visual guidelines, a distinctly ownable tone of voice, and carefully crafted tagline with special consideration given to the company’s German roots and global reach. The spirit of this major rebrand was uniquely Joe Nimble and translated smoothly across all their digital platforms, as well as their physical products.