AMD: Those Who Know
AMD has always been on the cutting-edge of technological manufacturing. To launch their latest mobile processor they wanted to connect with gamers, content creators, and everyday consumers in a fresh, ownable way. We crafted a visually distinctive world for this campaign with the unifying call to action of “Join those who know performance.” This succinct yet powerful execution served as springboard for various extensions and gave me the opportunity to flex my wardrobe, talent, and prop selecting skills—in addition to copywriting.
